In the modernistic approach of the digital world, every business is approaching digital media to stay ahead of the competition. Nowadays, a company without having a website is almost unheard of; meaning is that business owners consistently play some tricks to compete their rivalry companies. In addition, they always look for the new strategies to enhance business more effectively and efficiently. There are few aspects that business owners should keep in mind while designing or developing a website. Some are crucial and others need hard work to manage. If the overall design and layout of a website looks good and functions properly then it’s fine but if it is not then it could cast a poor reflection on you and your business. When a website cannot be found by search engines (yes, there are many more than just Google) then it’s really hard to fix the issue while upgrading your website.
The first criteria that any website should satisfy Google’s terms and conditions are that it should get indexed in Google SERP. There are so many ways through which you can index your website.
Below are few tactics you should consider while reconstructing a website:
- Write high-quality content:-
A good content on a website is considered as significant characteristic of a reputable website. Without it, you’ll struggle to engage your potential audience and promote your company on the internet worldwide. If your website is having various pages with strong content on it then surely it will rank well in Google SERP which results in giving customers a reason to stick around.
Another major form of content is blogging. Adding a blog can be a constructive method of search engine optimization (SEO). How and where to add the blogs on the website is your skill. You need to be more specific for the same while working on the blog. If used it correctly then it is the most important addition that to your website to increase your rankings and traffic. Moreover, two essential points are, one is to update your blog post on a regular basis through several categories such as news, technology, web hosting, design and development etc. You need to refurbish these posts otherwise it makes your website stale and neglected. Second important point to note is to write original content as Google has defined algorithms for checking duplicate content online. Copied content will put you in huge trouble. In certain cases, if you break the commandments of Google then you need to pay some amount as penalty.
- How user-friendly is your design?
Always make sure while visiting a website, visitors notice its design and layout at first glance. If your website is eye catchy with an appropriate theme and other aesthetic aspects, ultimately, you engage the potential audience on your website. On the contrary, if it is not then it will be a crucial task for you to get potential audience on your website. In addition, style and professionalism of website need to be a top notch approach while designing or developing it. Moreover, the user-friendliness of a website will be the deciding factor whether website designed is perfect or not.
If your site is complicated and puzzled then it will be a challenge for you to engage the audience on your website for a long time. Besides these, navigation, links or buttons, or the information on the website plays a vital role while designing a website. If the website is messy and cluttered then you may lose the attention of your potential customers. Main menus of the site should be ideally located on the top of the page. Categorize the menus wherever possible, so that it will look good, will be properly arranged and respond correctly for swift, effortless navigation. All the internal, as well as external links, work concurrently, meaning the end user won’t get confused while switching pages/site. Also, make sure to include the contact information so that it will be useful to the customers to get in touch with you at any time.
- Improve performance with better web hosting services
Apart from all the mentioned points, it is important how and which hosting provider you choose for your business. In that also, there are various factors such as domain name, disk space, bandwidth, SSL certificate, etc. that you need to consider while picking a hosting provider. If your website is slow then your customer or the end user won’t hang around on your site to load and instead will switch to a reliable alternative for the same in this situation. Choosing a right hosting provider according to your business niche is a skill. It not only improves the overall performance of the website but also increases the efficiency of the same. In early days, creating a website and hosting it on a certain domain was a tough challenge but nowadays, due to availability of tools in the market, it is easy and reliable to work on the website. There are various hosting companies out there in the market from which you can pick up anyone according to your business requirements. So, now you can easily say that hosting is not a choice it’s a necessity.
Apart from the mentioned factors, choosing appropriate services from the hosting providers matters a lot. You can select any one of the services for the business such as shared hosting, VPS hosting, reseller hosting, dedicated hosting, cloud hosting, WordPress hosting, etc. In these services, shared hosting is a cheaper option as you can easily share resources from one server with other websites. VPS hosting serves you with your own resources and dedicated server hosting provides you entire physical server.
- Embrace SEO
Make your website SEO friendly so that your website genuinely gets optimized and helpful to users while accessing the same. And that is one of the reasons why most of the business owners embrace SEO to the fullest while working on their business website. Due to the marketing methods, SEO helps to improve website ranking on search engines. Website rank means the appearance of it on first page of search and because of the same you might get a chance of gaining new customers to your website which results in driving more traffic to your website. In SEO techniques, keywords and backlinks play a vital role.
Keywords are nothing but the words and phrases that relate to your business brand or industry. If you’re looking for the keywords, always make sure to choose long-tail keywords so that it will drive more traffic to your website just by organic search results. For e.g. if you’re in web hosting industry based in India then it will surely benefit you to rank for keywords like “Indian web hosting company” or “Web hosting company in India”.
Backlinks are the incoming links to a web page or website. If a website is carrying more backlinks with high domain authority then surely it will rank high on major search engines, including Google.
Some common terms related to backlinks that you should know:
- Link juice:
When a webpage links to any of your articles or your website’s homepage, it passes “link juice”.
- No-follow link:
When a website links to another website, but the link has a no-follow tag, that link does not pass link juice.
- Do-follow link:
The major advantage of do-follow link in web page or website is it passes link juice and ranks well in Google SERP.
- Linking root domains:
Linking root domains means the number of backlinks coming into your website from a unique domain.
- Low-quality links:
Low-quality links are links that come from automated sites, spam sites, porn sites, etc. which are harmful for website and degrade the performance of the same.
- Internal links:
Links that are going from one page to another within the same domain are called internal links.
- Anchor text:
Text that is used with hyperlinks is called “Anchor text”. It works great when you are trying to rank for particular keywords.
According to Internet World Stats, there are around four billion people who use the internet. In that, almost all of them must have their own website for business purpose or for their own use. The website plays an essential role to enhance your business worldwide. So, if you’re a newbie in website development and want to explore your business with same then just go through these mentioned tactics for the ideal start.