Do you know Facebook posts with images see 2.3X more engagement than those without images? We usually hear statements like “show rather than telling”. The main reason behind this concept of visual content is that people understand the message easily. Wordy content does not work well for people who have the short attention span or are very busy to go through the whole content. If you want to make an engaging and effective content, your content should surely include some self-descriptive visuals. Attractive visual content attracts maximum traffic for your every digital marketing activity. Digital marketing is all about connecting to your audience. Once your audience feels distracted, that is the moment you lose them. This article will surely help you to make sure that your digital marketing strategies are on point.
- Visuals trigger Reaction
From the above statements, it must be clear to you that visuals produce better and faster reactions than any other content. Reactions can be in form of either inspiration, surprising or emotional. These engagements help you to strongly influence information retention. Visual content helps 65% of the audience to remember the information even after 3 days.
- Visuals tell a story
It goes without saying that a picture is worth a thousand words. Therefore, visuals are easy to comprehend and retain along with the story conveying power. It keeps your audience connected with its story. Visuals can be used in many ways in case of digital marketing strategies. From directly providing content for your audience to your own performance analysis. Visual information has varied and many forms of applicability. You just need to fit in visuals according to your and your audience best understanding. You can easily connect with your target audience by using self-descriptive visual content through social media.
- Visual provides a lot of information
With such an increasing scope of knowledge and data, every information is easily available with just a tap of your fingers. People actively respond to the visual content to understand a lot of information easily. A plain text, on the other hand, is not as responsive as the visual content. Nowadays you have several different media ways to condense all the information like video, infographics, gif, slideshow, charts and many more. You just need to check that the visuals do not include any offensive stuff and are reader-friendly and you are good to go.
- Increasing Social Media Engagement
If you are active on Twitter, you must be knowing how a tweet with image grasps more eyeballs along with retweets then a simple tweet without an image. Your digital marketing strategy must include a highly shareable and trending content. People don’t hesitate to share a good piece of content amongst their friend which is a useful thing for all the digital marketers out there. It won’t be wrong to say that visual content is a huge asset for all the marketers. You can also create an amazing social media post using Canva in minutes. The best part about this tool is it is free and very easy to use.
Now, you know that a high-quality content can hugely impact your social media marketing efforts. Hence, you should always keep your audience preference in mind while implementing any digital marketing strategy. I hope all the above points helped you to know how visual content is a vital part of digital marketing strategy. In case you have any doubt do let us know through your comments below. Thank you!