Blogging is the new advertising; this is how media influencers and consumers regard the world wide web. Technology has become a vital part of everyone’s life that almost everyone reports anything to the world through an online medium.
A classic example is today’s consumers. A recent study explains that about 60% of online and even traditional buyers regard blog reviews helpful in their purchasing decision. These individuals research first products and services online and tend to incorporate reviews and surveys into their shopping. Most of them trust online reviews just as how they believe their best friends. They, too, take their experiences straight to the internet by showing approval or disgust to a particular product or service. It is no secret then that word-of-mouth marketing is an effective way to bring a product to consumers.
However, if consumers cannot search that product review online, there is a low possibility for the blog post to be noticed. Unless, of course, the blogger is a well-known media influencer. Which leads to the question, how can one increase the chances of his blog post to make it more search engine friendly?
What are keywords
One way to help a blog post land on the top page of search engines is the proper use of keywords. Keywords are phrases in web content that individuals type in search engines. A search engine is a web-based tool facilitating users to find information on the internet. Typical examples are Bing, Google, and Yahoo!.
It is said that about 95% of users only look into the first page of search engine results. Hence, it is imperative for one to learn what keywords to use and how he will strategically place them for search engine optimization (SEO).
Where to place keywords
The keywords of choice must create relevance and influence to the article. One effective way to use keywords is to utilize it throughout the blog post. Equally worthy to consider, too, is the number of keywords to apply in the content. Though there is no ideal keyword weight rate to make one rank in search engines, there are strategic places to locate the main phrases.
The title tag is what shows up as the title in search engine results and must have a maximum of 60 characters. For an exceptional possibility to rank high, the keywords must appear at the beginning of each title tag.
The URL is the address of a resource on the Internet. It bears the name of the blog and a brief two to three words that explain what one will expect from the post. For higher chances to place on the top page of search engines, use the category, sub-category and product keywords in the URL. An example of a proper URL is www.example.com/seo/marketing/new-york. The URL gives a complete impression that the blog post discusses SEO marketing company New York.
The meta description isn’t exactly used as a ranking determinant. It, however, provides a quick short description of the blog post. It has a maximum of 160 characters with the keywords appearing in bold letters. It also shows up as the second item in any search result entries. An example of a meta description is “A quick glimpse of how a team of accomplished SEO marketing experts in New York steadily enhance its client’s online exposure through search engine marketing methods.”
The content is the best place to optimize the use of keywords. Aside from proper positioning of keywords, the copy must be of the highest quality. The spelling and grammar must be impeccable. There is no excuse for a carelessly written article.
The content must offer unique copy, too. One must aim for evergreen articles that remain relevant as they rank higher and longer in search engine results.
Having a blog niche leads one to build a distinct audience who can relate and engage with the blogger; this also makes his blog posts somehow correlated, extending a way to spread link juices around his site. He must find pages on his website that rank high for a particular keyword and put an internal link to it.
Keywords optimize blog posts for SEO
Optimize the use of keywords by putting them in the right places; this will prompt the search engines to tag the blogger’s site as relevant and reliable to provide value to the searchers.